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February 9, 2022
Centric Brands has announced a new, exclusive licensing agreement with Steve Madden in its jewelry and hair accessories categories.
Centric has seen accelerated growth in accessory category brand partnerships in the past year. A licensing agreement with Steve Madden is the latest addition to Centric’s portfolio in jewelry and accessories and continues the relationship between the companies. Centric has been producing jewelry under Madden’s Betsey Johnson brand for the past four years.
“We are pleased to welcome Steve Madden into our growing portfolio of world-class brands in the accessories division,” says Jarrod Kahn, group president, accessories, Centric Brands. “Centric has set itself apart as the premier partner for the most iconic names in fashion and Steve Madden’s fashion-forward approach aligns perfectly with our overall branded strategy.”
“Steve Madden’s distinctive brand and beloved products are known worldwide,” says Brett Fialkoff, executive vice president, jewelry, Centric Brands. “We are excited to be partnering with the Steve Madden team and look forward to collaborating to create a best-in-class jewelry business that will delight customers and expand our global reach.”
“Centric has done an excellent job with the design and marketing of our Betsey Johnson jewelry collection, and we are thrilled to be expanding our partnership to include our flagship Steve Madden brand,” says Edward Rosenfeld, chairman, chief executive officer, Steve Madden. “We believe this partnership provides the ideal platform to expand the Steve Madden brand in the jewelry and hair accessories categories.”
The product will be available starting this month at Macy’s, Amazon, Zalando, Liverpool and Steve Madden retail stores around the globe.
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