Centric Brands Inks Global Licensing Deal with Messi Brand

Centric will launch adult and kids’ products through a breadth of lifestyle categories.

License Global

June 21, 2024

1 Min Read
Messi campaign shot.
Messi campaign shot.Centric Brands

Centric Brands has announced an exclusive global licensing agreement with the Messi brand to design, manufacture and distribute an extensive range of Messi-branded lifestyle products. Through this agreement, the Messi brand joins Centric Brands’ diverse portfolio of brands and leverages Centric’s design, marketing and operational expertise. 

The product categories will offer a diverse range of styles that embody the spirit and global appeal of Lionel Messi. The launch will feature a breadth of men’s, women’s and kids’ categories, including apparel, outerwear, sleepwear/loungewear, underwear, hosiery, swim, accessories, seasonal items, linen and home textiles and stationery/party supplies. 

“Widely regarded as one of the greatest soccer players of all time, we are thrilled to introduce the authentic Messi-branded lifestyle products globally to the passionate fan across all ages, categories and retailers,” says Jason Rabin, chief executive officer, Centric Brands. “The continued rise in popularity of soccer across all ages and territories marks a significant opportunity for Centric to do what we do best and create outstanding products and experiences to continue to grow an already powerful brand.” 

“I thank Centric Brands for the trust placed in making the Messi brand grow globally in different lifestyle categories, I hope that it will be liked by people,” says Leo Messi. 

The first delivery under the partnership will launch this summer across multiple retail partners. 

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Centric Brands

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License Global

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