An NFL x Nickelodeon collaboration offers a kid- and family-focused presentation featuring enhanced graphics, augmented reality and Nick characters. The show airs alongside the CBS Sports broadcast of the San Francisco 49ers taking on the Dallas Cowboys during the NFL Wild Card Game on Nickelodeon on Sunday, Jan. 16.
CBS Sports’ play-by-play announcer Noah Eagle, CBS Sports analyst and former NFL wide receiver Nate Burleson and actor Gabrielle Nevaeh Green (“That Girl Lay Lay”) will call the game from the booth for the second consecutive year. Actor Young Dylan (“Tyler Perry’s Young Dylan”) makes his debut as sideline reporter.
Following the success of last season’s telecast, this year’s “NFL Wild Card Game on Nickelodeon” will feature enhanced original on-field graphics, advanced augmented reality including an AR blimp that will fly throughout the stadium, a special pregame and halftime presentation, guest appearances from Nickelodeon characters and much more for kids and families. Iain Armitage (CBS's “Young Sheldon”) will return to help explain penalty calls during the game, and one of game’s top performers will once again be presented with the Nickelodeon Valuable Player (NVP) award which can be voted on at NFLNickPlay.com. This season, “NFL Slimetime” – a weekly show on Nickelodeon airing Wednesdays at 7 p.m. ET – included weekly NVP awards, featuring fun and slime-filled celebrations by the players.
At halftime, look for an exclusive look at Nickelodeon’s new animated series, “Big Nate,” based on the best-selling children’s books and comic strip written and drawn by Lincoln Peirce and set to debut on Paramount+ in early 2022.
“The NFL Wild Card Game on Nickelodeon” will be streamed via the NFL app on phones and tablets for free. The CBS Sports telecast will also be streamed across digital devices via Paramount+, the CBS Sports app, NFL digital properties and on mobile on the participating teams’ mobile properties and Yahoo Sports.
The NFL and Nickelodeon will launch the NFL x Nickelodeon collection ahead of the game on Sunday, Jan. 16, at 4:30 p.m. (ET). The collection celebrates both NFL and Nickelodeon fans and will feature designs and logos of NFL teams with a mix of ’90s fan-favorite Nickelodeon characters from hit series such as “Rugrats” and “Hey Arnold!” as well as pieces with the iconic SpongeBob SquarePants and Nickelodeon Slime. The collection, including T-shirts from Junk Food, socks from Rock ’Em Socks, water bottles from Tervis and bobbleheads from FOCO, will be available on NFLshop.com/Nick beginning Tuesday, Jan. 11, at 10 a.m. (ET) and will also be available at JunkfoodClothing.com, Tervis.com and at FOCO.com and RockEmSocks.com with expanded assortments.