Sponsored By

CBS Sports, Nickelodeon Set for NFL Wild Card Game

NFL x Nickelodeon co-branded collection is also launching ahead of the game.

License Global

January 10, 2022

2 Min Read
A model wearing pieces from the Nick, NFL collection including socks and t-shirts.

An NFL x Nickelodeon collaboration offers a kid- and family-focused presentation featuring enhanced graphics, augmented reality and Nick characters. The show airs alongside the CBS Sports broadcast of the San Francisco 49ers taking on the Dallas Cowboys during the NFL Wild Card Game on Nickelodeon on Sunday, Jan. 16.

CBS Sports’ play-by-play announcer Noah Eagle, CBS Sports analyst and former NFL wide receiver Nate Burleson and actor Gabrielle Nevaeh Green (“That Girl Lay Lay”) will call the game from the booth for the second consecutive year. Actor Young Dylan (“Tyler Perry’s Young Dylan”) makes his debut as sideline reporter. 

Following the success of last season’s telecast, this year’s “NFL Wild Card Game on Nickelodeon” will feature enhanced original on-field graphics, advanced augmented reality including an AR blimp that will fly throughout the stadium, a special pregame and halftime presentation, guest appearances from Nickelodeon characters and much more for kids and families. Iain Armitage (CBS's “Young Sheldon”) will return to help explain penalty calls during the game, and one of game’s top performers will once again be presented with the Nickelodeon Valuable Player (NVP) award which can be voted on at NFLNickPlay.com. This season, “NFL Slimetime” – a weekly show on Nickelodeon airing Wednesdays at 7 p.m. ET – included weekly NVP awards, featuring fun and slime-filled celebrations by the players.

At halftime, look for an exclusive look at Nickelodeon’s new animated series, “Big Nate,” based on the best-selling children’s books and comic strip written and drawn by Lincoln Peirce and set to debut on Paramount+ in early 2022.

“The NFL Wild Card Game on Nickelodeon” will be streamed via the NFL app on phones and tablets for free. The CBS Sports telecast will also be streamed across digital devices via Paramount+, the CBS Sports app, NFL digital properties and on mobile on the participating teams’ mobile properties and Yahoo Sports.

The NFL and Nickelodeon will launch the NFL x Nickelodeon collection ahead of the game on Sunday, Jan. 16, at 4:30 p.m. (ET). The collection celebrates both NFL and Nickelodeon fans and will feature designs and logos of NFL teams with a mix of ’90s fan-favorite Nickelodeon characters from hit series such as “Rugrats” and “Hey Arnold!” as well as pieces with the iconic SpongeBob SquarePants and Nickelodeon Slime. The collection, including T-shirts from Junk Food, socks from Rock ’Em Socks, water bottles from Tervis and bobbleheads from FOCO, will be available on NFLshop.com/Nick beginning Tuesday, Jan. 11, at 10 a.m. (ET) and will also be available at JunkfoodClothing.com, Tervis.com and at FOCO.com and RockEmSocks.com with expanded assortments.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like