, ahead of launch day on Oct. 12.
Since its release earlier this year, "Butter'' was quick to jump to the Hot 100. As a brand partnership designed around the single, the collection spotlights a variety of special-edition designs featuring elements from the song, including a melting butter heart, stack of pancakes with syrup and silhouettes of all seven BTS band members.
"Our collections with BTS always represent a celebration of identity and self-expression, and we're excited to bring our community a capsule inspired by their song ‘Butter,’" says Wes Ng, chief executive officer and co-founder, CASETiFY. "Just like the smooth song these accessories are inspired by, we're confident that customers will find
The products in the lineup closely resemble the real thing, like the Stick of Butter Case design that mirrors a 4 oz. pack of butter, available on a matte Impact or biodegradable Leather Case. Also available is the Butter Floaty Case, a new CASETiFY product designed with "Butter"-inspired graphics, swimming in a semi-transparent liquid that resembles melted butter. A Custom Cassette Case has options to personalize by adding names and monograms to the design. All cases in the collection will be available for the new iPhone 13 series and newly added Samsung Galaxy Impact Cases in teal, purple, pink and frost bumpers.
The "Butter"-inspired designs extend to accessories for AirPods and AirPods Pro, Apple Watch bands, wireless chargers, Apple AirTags, 2-in-1 grip stands, iPad cases, MagSafe wallets, PVC sling bags and a new Nintendo Switch carrying pouch. The collection will also debut a 3D silicone AirPods case made to look like a stack of pancakes adorned with the BTS “Butter” melting heart logo.
The "Butter" collection launches worldwide on
, with products shipping to more than 100 countries, available for purchase online, in the new CASETiFY Co-Lab app (available now in the App Store) and at CASETiFY Studio locations. To learn more about the collaboration, visit
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