Iconic artworks will be represented on mobile phone covers.

License Global

November 4, 2021

1 Min Read
115VanGogh.png

Casely has launched a collaboration with the Van Gogh Museum to present a limited-edition collection of tech accessories in a deal brokered by IMG.  

The collaborative products will showcase prominent paintings from Vincent van Gogh, one of history’s most influential artists. 
“Our products are staples in everyday life, and we’re thrilled to add beauty to the tech world with this collection,” says Mark Stallings, chief executive officer, Casely. “We want this collaboration to be a celebration of such a wonderful artist, and a celebration that his legacy continues to live on today.” 
“Almond Blossom,” “Sunflowers,” “Landscape with Houses” and “Head of a Skeleton with a Burning Cigarette” are featured in the collection, bringing Van Gogh’s timeless artwork to a modern canvas. 
“A phone is nowadays probably the most gripped, held and used product during the day,” says Laurine van Rooijen, business-to-business manager, Van Gogh Museum. “Vincent’s art being represented on a phone cover is bound to inspire people to learn more about that particular work or about the painter. Through our wonderful partnership with Casely, we hope to inspire people in their everyday life with Vincent’s art and his view on the world.” 

“It was an honor to work with the iconic Van Gogh Museum and their exceptional team,” says Emily Stallings, co-founder, Casely. "We’re extremely excited about this collection and are grateful to be trusted as a partner.” 
The collaboration marks the first time officially licensed Van Gogh Museum phone cases will be sold in the U.S. The products are available now at  Getcasely.com/collections/van-gogh, with sizes ranging from the iPhone 6 to the iPhone 13 Pro Max. 

Meet IMG at Brand Licensing Europe – Register now! 

Read more about:

Van Gogh Museum

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like