Care Bears, ‘Strawberry Shortcake’ Reunite for Capsule Collections

Cloudco Entertainment and WildBrain have announced a range of colorful capsule collaborations for the U.S. and Canada featuring Care Bears and “Strawberry Shortcake.” The first wave of exclusive collections launches this fall with lines from fashion labels, Samii Ryan and Sweet Peas and sticker brand, Blank Tag.

The limited-edition collaborations follow the announcement of “The Care Berry Switch” (working title)—an animated crossover special in co-development by WildBrain and Cloudco, where characters from both brands embark on an on-screen adventure.

The range will span apparel, sleepwear, beauty and collectibles, with the first items dropping this fall and more releases planned for the holiday season into 2025.

The crossover includes exclusive capsule collections adorned with hearts, rainbows and fruit prints from brands like Dolls Kill, PSD and Cakeworthy, along with apparel by Isaac Morris, sleepwear from Centric and MJC and home décor by Silver Buffalo. Accessories by Concept 1, High Intencity and Centric, as well as collectibles by Culture Fly and food and beverage items at FYE bring the characters to life across a variety of categories for fans of all tastes.

"Bringing together Care Bears and 'Strawberry Shortcake' – the ultimate feel-good favorites from the '80s – is all about creating new moments for fans in fun, unexpected ways," says Robert Prinzo, head, global licensing, Cloudco Entertainment. "These beloved brands share a unique spirit of sweetness and friendship and this collaboration spreads a fresh wave of that."

Related:Strawberry Shortcake, Care Bears Team for Animated Special

"Hot on the heels of announcing our collaboration with Cloudco to develop a new ‘Strawberry Shortcake’ and Care Bears animated crossover special, we're thrilled to unveil our new design collaborations – featuring fashion, loungewear and accessories – that will bring these wonderful heritage brands together for fans off screen," says Elizabeth Litten Miller, vice president, franchise strategy, WildBrain. "'Strawberry Shortcake' and Care Bears have tremendous nostalgic appeal for many today while also enchanting a new generation. We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail."

The 'Strawberry Shortcake' x Care Bears consumer products collaborations were brokered by WildBrain CPLG in partnership with Cloudco's licensing team.