Project Atigi ("atigi" is Inuktitut for "parka") is a social entrepreneurship program that honors and celebrates the legacy, craftsmanship and traditions of Inuit women in Canada's North. Kakuktinniq joins Canada Goose as guest designer, creating three limited-edition outerwear styles benefiting Inuit communities across Canada through Inuit Tapiriit Kanatami (ITK), national representational organization for Inuit in Canada. Previous Canada Goose guest designers have included Chinese designer, Angel Chen, and Rhuigi Villaseñor of RHUDE.
"Canada Goose was born in the North,” says Gavin Thompson, vice president, corporate citizenship, Canada Goose. “We are committed to supporting the people and communities of the region, creating global awareness and understanding of their culture and craft. Project Atigi has always meant more than beautiful designs
Established in 2019, Project Atigi has evolved and expanded with each collection, while highlighting the heritage and craftsmanship of the Inuit, the original parka makers. Proceeds from the first and second Project Atigi collections totaled more than $165,000, supporting regional programming, education, employment and cultural preservation programs through ITK. This year's goal is to exceed the 2019 and 2020 collections.
"ITK is grateful to Victoria Kakuktinniq for contributing her immense talent to this year's installment of Project Atigi, which brings Inuit style and ingenuity to audiences worldwide," says Natan Obed, president, Inuit Tapiriit Kanatami. "Our ongoing relationship with Canada Goose helps to empower Inuit craftspeople, support entrepreneurship and community development in Inuit Nunangat, the Inuit homeland in Canada, and educate consumers about Inuit history and culture. Congratulations, Victoria, on your beautiful collection."
"Project Atigi is so empowering – for myself, my community and other Inuit women," said Kakuktinniq. "Sewing traditional garments is an important part of life in the North. We are artists, we tell our stories through our product. It's more than our livelihood, it's a way of life. Bringing my designs to the global stage is important because it celebrates, educates and inspires. I'm grateful to be a voice for my culture and to give back in such a profound way."
Canada Goose partnered with Inuit women to feature in the collection's campaign including singer Shina Novalinga; model Willow Allen and actress Marika Sila – all known for advocating for their culture and championing equal representation.
Project Atigi is a part of Canada Goose's purpose platform, HUMANATURE, which unites its sustainability and values-based initiatives. The platform was born from the notion that humanity and nature are reliant on each other, as everyone has an inherent responsibility to give back, protect the planet and make an impact. The platform underscores the brand's purpose to keep the planet cold and the people on it warm.
The Project Atigi 2022 collection is available in Canada Goose's stores around the world and online at Canadagoose.com.
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