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C&C California and Rachel Rachel Roy Coming to Europe

Agency to build on North American licensing success across Europe.

License Global

September 19, 2022

1 Min Read
Rachel Rachel Roy branding.
Rachel Rachel Roy branding.Brandgenuity

ACI Licensing has engaged Brandgenuity Europe as the exclusive licensing agency in Europe and the U.K. for fashion brands C&C California and Rachel Rachel Roy. 

“We are thrilled to be working with Brandgenuity Europe,” says Andy Cohan, co-chief executive officer, founder, ACI Licensing. “Teri and her team possess the knowledge, expertise and strategic insight to nurture and develop these well-accepted, lifestyle, U.S. brands into the U.K. and European markets throughout multiple product categories.” 

Brandgenuity will build a robust lifestyle licensing program for both C&C California and Rachel Roy. C&C California represents more than 20 years of California heritage; while Rachel Rachel Roy is a contemporary women’s brand with diversified retail distribution in the U.S. market, including Macy’s, Nordstrom, Nordstrom Rack, Saks Off 5th, HomeGoods and Costco U.S. and Costco Canada.  

“We are anxious and excited to initiate our efforts on C&C California and Rachel Rachel Roy and to share these iconic, aspirational U.S. brands into the Europe and U.K. markets,” says Teri Niadna, managing director, Brandgenuity Europe. “Each brand has distinctive brand attributes, with proven ability of consumer acceptance across multiple categories. We are confident to carry over this success to the U.K. and Europe.” 

Related:Brandgenuity Expands White Castle Retail Food Offering

Brandgenuity Europe will seek partnerships in lifestyle apparel, accessories, jewelry, beauty, pet, and home furnishings. 

Brandgenuity Europe is exhibiting at Brand Licensing Europe 2022. Find more info here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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