Bugatti Launches Jacob & Co. Timepiece

The luxury timepiece is made entirely from sapphire crystal.
License Global

February 25, 2022

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Jacob & Co.

Luxury automotive giant Bugatti has teamed with Jacob & Co. for the new Bugatti Chiron Blue Sapphire Crystal timepiece. 

The Bugatti Chiron is the result of a year-long collaboration between Jacob & Co. and Bugatti and reproduces the Bugatti 16-cylinder engine. Inside the timepiece case is a fully operational recreation of the Bugatti W16 engine.  

Priced at $1.5 million, it features a watch case made completely out of sapphire crystal. The boutique is now accepting questions and queries about the piece. 

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