BoxLunch Debuts ‘Wicked’ Apparel Collection

New collection features something for every “Wicked” fan.

License Global, Content Editor

November 14, 2024

1 Min Read
"Wicked" collection, BoxLunch
"Wicked" collection.BoxLunch

In celebration of Universal Pictures’ highly anticipated release of “Wicked,”BoxLunch has unveiled a collection of apparel and accessories inspired by the upcoming cinematic event. Available exclusively in-store and at BoxLunch.com, this collaboration invites fans to return to the magical Land of Oz in bold, enchanting new styles.  

The collection features 26 pieces with colorful details designed to embody the character Glinda’s radiant charm and Elphaba’s fierce flair.  

This collection underscores BoxLunch’s unwavering commitment to fandom culture, blending modern, stylish designs with the passion of “Wicked”fans everywhere. Plus, for every $10 spent at the retailer (online or in-store), BoxLunch donates a meal to a person in need through its philanthropic partnership with Feeding America, making this collection a ‘true act of kindness.’ 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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