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June 21, 2022
BOSS has launched a new capsule collection celebrating singer, songwriter and performer, Freddie Mercury.
Inspired by icons past and present, the BOSS Legends series launched recently with a collection inspired by Muhammad Ali and will continue over the coming months. Each collection is inspired by an iconic individual, with a portion of profits donated to a charity close to the artist.
This June during pride month, BOSS presents a limited collection that pays tribute to Mercury. The capsule contains statement essentials printed with black and white photos of some of his renowned performances. Each is accompanied by his autograph or a specially created combined BOSS logo and autograph motif. A highlight from the collection is a T-shirt printed with a quote from Mercury, “I’m not going to be a star. I’m going to be a legend!”
The exclusive designs are available in black, white or a bright yellow inspired by the jacket worn by Mercury during his last tour with rock band Queen in 1986, a standout fashion moment that symbolizes Mercury’s ability to break barriers in bold style.
The collaboration was made possible by Bravado, Universal Music Group’s brand management division, in partnership with Mercury Songs Ltd. The Freddie Mercury capsule collection is available online and in BOSS Stores globally now, with a portion of all proceeds going to the Mercury Phoenix Trust.
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