The Hugo Boss Group has revealed a new multi-year partnership with pro tennis player Matteo Berrettini, including a new capsule collection designed in conjunction with the athlete.
The BOSS x Matteo Berrettini capsule collection will launch this summer and a new ambassador campaign on and off the court.
"I have always been a fan of BOSS, and it's an honor to collaborate with such a powerhouse fashion brand – one that is at the top of its game when it comes to style and technical expertise," says Berrettini. "I'm particularly proud to have the opportunity to give back to the Italian community with each sale from our capsule collection supporting underprivileged children in Italy. I can't wait to make a positive impact through our partnership."
"Matteo Berrettini is a great personality on and off court, and we are more than excited to collaborate with him in the upcoming years," says Daniel Grieder, chief executive officer, Hugo Boss. "His spirit and attitude, which make him more than just one of the best tennis players in the world, are incredibly impressive. Matteo incorporates what a boss stands for today: showing a strong will, making the right decisions and inspiring people all around the world. Therefore, Matteo is not only a role model but also a perfect fit for BOSS."
Launching Jan. 17, the capsule collection will include caps, polo and shorts, wristband and sustainable socks for tennis, as well as a hoodie, casual pants and a T-shirt.