September 15, 2021
BHLDN, Anthropologie's wedding brand, and Maison Sully, Los Angeles-based vintage bridal atelier, announced today the launch of an exclusive capsule collection curated to showcase the best of bridal style from the 1940s to the 1990s.
The collaboration is a first for both brands, bringing to market an upcycled curated capsule of reimagined vintage bridal goods in an assortment of gowns, separates, and accessories.
"Over the course of the past two years we have seen emerging interest in vintage and sustainable wedding options as our customers are more carefully considering the way they shop, live and now marry," says Lori Conley, general merchandise manager, BHLDN. "When exploring the perfect partner to collaborate with, we knew it had to be someone who specialized in bridal specifically. Maison Sully was effortlessly able to source pieces from around the globe that transcend decades and appeal to the modern-day sensibilities of our brides.”
The pieces from the Maison Sully for BHLDN exclusive capsule collection will be available to experience in person at two BHLDN California location trunk shows on Sept. 18 (Palo Alto) and Sept. 19 (Century City), where customers can book one-on-one appointments with the Maison Sully experts. A curated assortment will be available to purchase following the trunk shows at BHLDN.com.
"Maison Sully's semi-custom approach to vintage, tailoring completely unique pieces to capture the vision of the wearer and the intimate essence of the occasion, felt so aligned with BHLDN, a brand catering to the bride in search of unusually beautiful things," says Melissa Sullivan, founder Maision Sully. "This capsule collection features Maison Sully's first multi-piece series of 'upcycled' garments, as well as a curated selection of fully-restored treasures from private collections around the world."
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