License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

BHLDN and Maison Sully Partner on Exclusive Capsule Collection

Pieces will be available at trunk shows and online.

BHLDN, Anthropologie's wedding brand, and Maison Sully, Los Angeles-based vintage bridal atelier, announced today the launch of an exclusive capsule collection curated to showcase the best of bridal style from the 1940s to the 1990s.  

The collaboration is a first for both brands, bringing to market an upcycled curated capsule of reimagined vintage bridal goods in an assortment of gowns, separates, and accessories. 

"Over the course of the past two years we have seen emerging interest in vintage and sustainable wedding options as our customers are more carefully considering the way they shop, live and now marry," says Lori Conley, general merchandise manager, BHLDN. "When exploring the perfect partner to collaborate with, we knew it had to be someone who specialized in bridal specifically. Maison Sully was effortlessly able to source pieces from around the globe that transcend decades and appeal to the modern-day sensibilities of our brides.” 

The pieces from the Maison Sully for BHLDN exclusive capsule collection will be available to experience in person at two BHLDN California location trunk shows on Sept. 18 (Palo Alto) and Sept. 19 (Century City), where customers can book one-on-one appointments with the Maison Sully experts. A curated assortment will be available to purchase following the trunk shows at 

"Maison Sully's semi-custom approach to vintage, tailoring completely unique pieces to capture the vision of the wearer and the intimate essence of the occasion, felt so aligned with BHLDN, a brand catering to the bride in search of unusually beautiful things," says Melissa Sullivan, founder Maision Sully. "This capsule collection features Maison Sully's first multi-piece series of 'upcycled' garments, as well as a curated selection of fully-restored treasures from private collections around the world." 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.