Betty Boop and SHEIN CollaborateBetty Boop and SHEIN Collaborate

Animated style icon continues to inspire with apparel and accessory collection.

License Global

August 13, 2024

1 Min Read
Betty Boop x SHEIN collection
Betty Boop x SHEIN collectionBetty Boop, SHEIN

Global fashion and lifestyle online retailer, SHEIN, has announced a collaboration with cartoon character, Betty Boop. The Betty Boop x SHEIN collection brings together SHEIN’s modern fashion sensibilities with Betty Boop’s classic charm, resulting in a collection that bridges the gap between vintage allure and contemporary style.

The Betty Boop x SHEIN collaboration is the first between the two brands. It features a broad range of garments and accessories that capture the essence of the renowned animated icon for Betty Boop’s legions of devoted fans.

“We’re excited that SHEIN will bring Betty Boop’s timeless appeal to their audience of stylish trendsetters,” says Mark Fleischer, president, chief executive officer, Fleischer Studios. “Betty Boop has been a symbol of style, joy and empowerment for over 90 years, and we’re thrilled to continue sharing her with a new generation of fashion enthusiasts.”The collection is available on SHEIN’s website.

Read more about:

Betty BoopSHEINGlobal

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like