Sponsored By

Benetton Releases a 'Pac-Man' Apparel Line

The kids' collection features Pac-Man and ghosts Blinky, Pinky, Inky and Clyde.

License Global

February 17, 2022

1 Min Read
A hoodie from the Pac-Man and United Colors of Benetton collaboration
Bandai

Bandai Namco Europe has signed a licensing agreement with the Benetton Group to develop a "Pac-Man" kids' apparel line. 

"We are happy to have been able to do this partnership with Benetton on our legendary Pac-Man franchise," says Aadil Tayouga, head, licensing and strategic partnerships, EMEA at Bandai Namco Europe. "Both our brands are colorful, have a long history and appeal to all generations. We are really proud of this collection that captures the fun, joy as well as the colorful side of Pac-Man." 

The collection includes T-shirts and sweatshirts available at Benetton stores worldwide and Benetton's online store

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like