Benetton Releases a 'Pac-Man' Apparel Line

The kids' collection features Pac-Man and ghosts Blinky, Pinky, Inky and Clyde.

License Global, Content Editor

February 17, 2022

1 Min Read
A hoodie from the Pac-Man and United Colors of Benetton collaboration
Bandai

Bandai Namco Europe has signed a licensing agreement with the Benetton Group to develop a "Pac-Man" kids' apparel line. 

"We are happy to have been able to do this partnership with Benetton on our legendary Pac-Man franchise," says Aadil Tayouga, head, licensing and strategic partnerships, EMEA at Bandai Namco Europe. "Both our brands are colorful, have a long history and appeal to all generations. We are really proud of this collection that captures the fun, joy as well as the colorful side of Pac-Man." 

The collection includes T-shirts and sweatshirts available at Benetton stores worldwide and Benetton's online store

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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