Been Trill and Culture Kings Launch Collection in ANZ

The streetwear collection is available in instore and online.

License Global

November 11, 2021

1 Min Read
1112BeenTrill.png

Been Trill, the streetwear label originally founded by Matthew Williams, Virgil Abloh, Heron Preston and Justin Saunders, has partnered with Australia’s streetwear retailer Culture Kings to launch an adult streetwear and accessories collection, in a deal brokered by IMG.  

The new line features Been Trill’s bold colors, detailed embellishments, and signature styles in a collection of jackets, tracksuits, hoodies, T-shirts, bags, hats and more. The collection is available now in-store and online at Culture Kings in Australia and New Zealand (ANZ).  

"Culture Kings are thrilled to have secured a license for Been Trill to fill a gap in the market for customers seeking attainable high-end streetwear,” says Matthew Crestani, senior designer, Culture Kings. “We aim to open up an opportunity for our target demographic to experience the quality and trend-driven graphic direction of certain corners of the luxury fashion market but at a more accessible price point. With this in mind, we are incorporating futuristic themes for graphic and garment design to evolve the Been Trill brand into something memorable and that cements a strong legacy at Culture Kings.”  

“Been Trill has positioned itself at the center of culture and we are thrilled to partner them with Australia’s leading streetwear retailer, Culture Kings,” says Diana De Jesus, licensing manager, IMG. “Designed to stand out from the crowd, the fashion-forward line is premium quality, and we are looking forward to its launch.”   

Meet IMG at Brand Licensing Europe – Register now! 

 

Read more about:

IMG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like