The complete Barneys New York x KROST collection will consist of an assortment of crewnecks, hoodies, joggers, tees and baseball caps. Items incorporate Barneys’ historic brand with KROST’s contemporary fashion to form a capsule that represents the past, present and future of New York City. The collaboration’s advertising campaign also draws inspiration from 1990s Barneys New York ads shot by photographer Steven Meisel.
“Barneys is a destination known for its unique collaborations and we are excited to continue this tradition with a partner dedicated to uplifting the spirit of NYC,” says Natasha Fishman, executive vice president, marketing, Authentic Brands Group, owner of Barneys New York. “The Barneys New York x KROST collaboration highlights the dynamic fusion of two brands; one rich with symbolic heritage and one with modern tones.”
Barneys New York x KROST hasalso partnered with The Food Bank of New York City and One Warm Coat for the line. The collaboration will provide 2,400 coats and 800 meals over the holidays.
“Barneys New York is where I first discovered my love for fashion and apparel,” says Samuel Krost, founder, KROST. “As a New York-based brand, it’s truly a privilege to be collaborating with an iconic New York institution like Barneys. More importantly, we’re excited to be supporting two amazing non-profit organizations that are combating the effects of the pandemic on the New York Community.”
Consumers will be able to purchase the collection at KROSTNEWYORK.COM, Basic.Space, BarneysJapan and Selfridges London.
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