Authentic Brands Group Names Matt Maddox as PresidentAuthentic Brands Group Names Matt Maddox as President

The former chief executive officer of Wynn Resorts will accelerate the global growth of Authentic’s expanding brand portfolio.

License Global

January 13, 2025

2 Min Read
Matt Maddox, Authentic Brands Group
Matt MaddoxAuthentic Brands Group

Authentic Brands Group (Authentic), a global brand development and licensing platform, has appointed Matt Maddox president. 

With over 20 years of experience in global hospitality and gaming, Maddox most recently served as the chief executive officer of Wynn Resorts, a developer and operator of luxury hotels and casino resorts. 

“Matt is an exceptional leader, and I’m thrilled to welcome him to Authentic,” says Jamie Salter, founder, chairman and chief executive officer, Authentic Brands Group. “His vast experience in scaling founder-led, complex, high-growth businesses and ability to drive operational excellence will be incredibly valuable as we diversify our business across new verticals and industries. I’m confident that his leadership will enable us to seize new opportunities and accelerate our growth.” 

Over his two-decade career at Wynn Resorts, Maddox played a pivotal role in the company’s global expansion. He was the first employee to relocate to Asia, where he served as chief finance officer, Wynn Resorts Macau, helping develop Wynn Macau and Wynn Palace. He returned to the United States and became the chief financial officer, Wynn Resorts in 2008. He was promoted to president in 2013 and appointed chief executive officer in 2018.  

Related:Orbico and Authentic Brands Group Partner to Expand Champion in EMEA

Nick Woodhouse will assume the role of executive vice chairman, continuing to shape the company’s future and ensure its ongoing success alongside his partner Salter and the Authentic team.  

“Authentic has always set itself apart with a forward-thinking vision to reinvent iconic brands, and I’m excited to continue driving that vision in partnership with Matt,” says Woodhouse. “His deep expertise in global growth and market disruption will be essential as we build on the solid foundation we’ve laid for continued success.” 

“Authentic is a dynamic global company and clear market leader in the industry creating a category of one,” says Maddox. “At Wynn, we worked with Authentic over the years, and I developed great admiration for the entrepreneurial spirit and growth profile of the company. I look forward to working with this talented team and contributing to the success and continued growth of Authentic. Together, we will strengthen our global footprint and expand our brand portfolio in ways that will create lasting impact.” 

About the Author

License Global

License Global

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