The deal will focus on converting Ted Baker to a licensed business model.

License Global

October 21, 2022

1 Min Read
Looks from Ted Baker.
Looks from Ted Baker.Authentic Brands Group

Authentic Brands Group (ABG) has completed the acquisition of the British lifestyle brand Ted Baker. 

“We are excited to welcome Ted Baker to the Authentic family,” says Jamie Salter, founder, chairman and chief executive officer, ABG. “This uniquely British brand enhances our fashion portfolio and further reinforces ABG’s brand presence in the U.K., Europe and the Middle East. The purchase of Ted Baker is in line with our strategic focus on growing and diversifying the portfolio through the acquisitions of brands that originate from outside of the U.S.” 

With the acquisitions of Reebok and the David Beckham brand made earlier this year, and now Ted Baker, ABG’s portfolio of more than 50 lifestyle, entertainment and media brands. 

ABG will leverage its global network of category experts and operating partners to convert the Ted Baker business into a licensed business model. ABG is in discussions with operators in key regions to manage the manufacturing, physical retail, e-commerce and wholesale operations of the Ted Baker business. In keeping with its brand-building approach, ABG will work closely with the Ted Baker team on the management, marketing and evolution of the brand. 

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Authentic Brands Group

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License Global

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