Partnership will focus on men’s denim.

License Global

April 26, 2023

1 Min Read
Authentic Brands Group logo
Authentic Brands Group logoAuthentic Brands Group

Authentic Brands Group (Authentic) and Noize Jeans, a manufacturer of sustainable denim, have announced a new long-term partnership for Jones New York. Through the collaboration, Noize Jeans will design, produce and distribute men’s bottoms, jackets and denim for the brand. The new assortment will roll out across key department stores, specialty retailers and online in North America starting this fall.

“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel product,” says Joseph N. Zarro, executive vice president, luxe and classic brands, Authentic Brands Group.

Staying true to the brand essence, the new collection is inspired by Jones New York’s aesthetic. The apparel is designed with movement in mind, delivering comfort and style to Jones New York’s growing audience.

“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” says Shabbir Petiwala, president, Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long-term success at retail.”

Related:Authentic Brands Group to Partner with Vince

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License Global

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