Partnership will focus on men’s denim.

License Global

April 26, 2023

1 Min Read
Authentic Brands Group logo
Authentic Brands Group logoAuthentic Brands Group

Authentic Brands Group (Authentic) and Noize Jeans, a manufacturer of sustainable denim, have announced a new long-term partnership for Jones New York. Through the collaboration, Noize Jeans will design, produce and distribute men’s bottoms, jackets and denim for the brand. The new assortment will roll out across key department stores, specialty retailers and online in North America starting this fall.

“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel product,” says Joseph N. Zarro, executive vice president, luxe and classic brands, Authentic Brands Group.

Staying true to the brand essence, the new collection is inspired by Jones New York’s aesthetic. The apparel is designed with movement in mind, delivering comfort and style to Jones New York’s growing audience.

“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” says Shabbir Petiwala, president, Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long-term success at retail.”

Related:Authentic Brands Group to Partner with Vince

Read more about:

Authentic Brands Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like