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December 1, 2021
This year’s celebration of MAC’s giveback program honors Keith Haring’s artistic and philanthropic legacy via the licensing agent, Artestar.
The artistic parallels between Haring and MAC are evident: Haring’s inimitable street pop art sprang into the epicenter of New York’s artistic subculture in the 1980s, right when MAC launched.
“As one of the most disruptive beauty campaigns of all time, MAC VIVA GLAM set the standard for giving back within the industry, thanks to the support of provocative powerhouse talent, our Artists and community,” says John Demsey, chairman, MAC VIVA GLAM Fund and executive group president, The Estée Lauder Companies. “For our 27th anniversary, we’re thrilled to honor the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.”
Three special-edition Lipsticks in Keith Haring’s signature primary color palette in Matte and Frost finishes come together for this year’s VIVA GLAM collection. Each work of pop art is expressed through Keith Haring’s symbolic street-style imagery.
The MAC VIVA GLAM x Keith Haring collection contains Red Haring, a bright vibrant red with a matte finish, Canal Blue, bold blue with micro-pearlescent particles and matte finish and St. Marks Yellow, a sheer bright yellow with pearlescent particles and frost finish.
“If art is the heart of MAC, then VIVA GLAM is very much its soul,” says Dominic Skinner, global senior artist, U.K and Republic of Ireland, MAC. “Play, create and express yourself anyway you want,” says Skinner. “Apply, mix, blend and customize your VIVA GLAM look your way and wear it with pride.”
"Our partnership with MAC is really a perfect match," says Gil Vazquez, acting director, Keith Haring Studio. “Between the bold color palette and the ethos of the brand, we really appreciate the synergies here and can’t wait to see this all come to life.”
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