Ariat x ‘Yellowstone’ Collab Launches

Ariat, a heritage western footwear and apparel brand, has teamed up with Paramount Consumer Products to release a limited-edition clothing line inspired by the series, “Yellowstone.” Designed in collaboration with “Yellowstone” costume designer, Johnetta Boone, the collection channels the rugged, authentic look featured in the hit series. 

Pieces from the collection, which include denim shirts, jeans, jackets, flannels and boots, will appear in the upcoming season, returning Nov. 10 on Paramount Network. Fans can shop the collection on Ariat’s website, Amazon and in Ariat brand shops across the U.S. 

“As a heritage western brand that’s known and trusted by the Western community, Ariat was the perfect partner for this project,” says Boone. “My vision was to create something that was firmly rooted in authentic Western culture, while at the same time inviting those from the outside to embrace the places and stories they’ve become so immersed in while watching ‘Yellowstone.’ It’s been amazing to work with Ariat since the beginning of ‘Yellowstone.’ Their apparel and boots are perfect for the show, especially since that is what’s worn throughout the West. Now, we’ve partnered to design an exclusive capsule collection inspired by the functional and well-worn clothing that wranglers, cowboys and ranchers work and live in every day. I’ve also added my own subtle, yet defining touches on each piece.” 

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“Because Ariat is engrained in the Western communities that ‘Yellowstone’ is based on, our clothing and boots have organically shown up on the show throughout the years,” says Megan Iwersen, chief product officer, Ariat. “Now, with the Ariat x ‘Yellowstone’ collaboration, Ariat is even more visible in the ‘Yellowstone’ universe and is more accessible to those fans captivated by the American West. Johnetta helped us develop Western looks that both honor our heritage and deliver a modern aesthetic for anyone wanting to incorporate a bit of Western flair into their wardrobe.” 

“Johnetta is a legend in the industry, and collaborating with her and Ariat on this ‘Yellowstone’ collection has been nothing short of extraordinary,” says Jose Castro, executive vice president, consumer products and experiences, Paramount. “The global western wear trend has continued to make an impact in fashion, and we couldn’t be more proud of this partnership bringing the authentic ‘Yellowstone’ lifestyle to fans everywhere.”