License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ariana Grande to Launch Makeup Line

The brand is being created with Forma Beauty, an incubator from Morphe Cosmetics.

Ariana Grande has revealed more information about her newest endeavor, r.e.m. beauty.  

In an interview with Allure, Grande said the line will be released in a series of drops. The first one will focus on the eyes, with products including eyeliner markers, liquid eyeshadows, toppers and mascara. 

“They’re our main storytellers and sources of communication,” Grande told Allure. “I feel like you can emote more with your eyes than you can articulate sometimes.” 

Along with the eye makeup, r.e.m. beauty will also release a tingling lip gloss and false lash strips. While there is still no official launch date for the brand, the r.e.m. beauty Instagram page has been active.  

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.