September 13, 2021
Ariana Grande has revealed more information about her newest endeavor, r.e.m. beauty.
In an interview with Allure, Grande said the line will be released in a series of drops. The first one will focus on the eyes, with products including eyeliner markers, liquid eyeshadows, toppers and mascara.
“They’re our main storytellers and sources of communication,” Grande told Allure. “I feel like you can emote more with your eyes than you can articulate sometimes.”
Along with the eye makeup, r.e.m. beauty will also release a tingling lip gloss and false lash strips. While there is still no official launch date for the brand, the r.e.m. beauty Instagram page has been active.
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