Anti Social Social Club Marks 10th Anniversary with U.K. Expansion and New Collaborations

The "10 Weird Years" anniversary collection features partnerships with Hello Kitty, UNO and more.

License Global, Content Editor

November 18, 2024

2 Min Read
ASSC x USPS
ASSC x USPS

Anti Social Social Club (ASSC) is celebrating its anniversary with its "10 Weird Years" collection, showcasing its evolution. The milestone collection features reimagined capsules from some of ASSC's most collectible collaboration partners and unique reworked deadstock pieces. It also introduces brand-new iconic partnerships, including an exclusive UNO card deck. Additionally, the collection offers never-before-seen photo tees from ASSC's early days. This collection pays tribute to the brand's irreverent legacy, rooted in the internet and has become solidified in pop culture.   

The anniversary lineup includes partnerships with brands like Mastermind, Hello Kitty, UNO, Undefeated, USPS, Playboy, LiveWire and Alpinestars. Each collaboration integrates ASSC's signature style with its partners' distinct identities, producing collectible items that span gaming, fashion, motorsports and pop culture.  

ASSC_x_UNO.png

Key pieces from the collection include:  

  • ASSC 10 Weird Years Merch: Limited-edition items, including a "Sick & Tired" military jacket and hoodies showcasing the "10 Weird Years" logo.  

  • LiveWire S2 Del Mar x ASSC Motorcycle: A translucent electric motorcycle designed using 3-D printing and inspired by the 2004 translucent Xbox console, designed with custom ASSC elements and accompanied by a matching helmet designed by Alpinestars.  

Related:Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings

  • Special Edition UNO Cards: A collectible deck co-branded with ASSC.  

  • USPS Jacket: Featuring the U.S. Mail Eagle, stamp designs and the slogan, "We Deliver for You."  

The collection has two drops – Nov. 16 and 23 – and can be found at Antisocialsocialclub.com. To commemorate its 10-year journey, ASSC will also host an archival pop-up shop at Selfridges in December, marking its first global in-store presence. The pop-up coincides with the launch of a dedicated U.K. website, Antisocialsocialclub.co.uk, offering British customers access to global drops and exclusive local collaborations. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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