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High fashion meets streetwear in new collection.
June 7, 2022
The adidas x Gucci collaboration first debuted on the Gucci runway and was further teased last March. In May, a new lookbook gave fashionistas sneak peek ahead of the launch. Now, the collection has finally arrived. The first adidas x Gucci collection was created by Alessandro Michele, creative director, Gucci. For the launch, Michele envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue.
The collection includes women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry and lifestyle pieces.
Throughout the range, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics, while the red and green Web of Gucci complements the three stripes of adidas. Conventionally formal pieces like leather heels, suede loafers and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two variations – a nod to the House’s heritage in leisure products.
Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton and viscose. Each piece comes with special packaging featuring the adidas x Gucci logo and strategically designed to reduce environmental impact.
The collection will be distributed through designated stores, online on Gucci.com and through Gucci pop-ups. A dedicated product selection will also be available on the adidas CONFIRMED app.
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