adidas, Overtime Announce Collaborationadidas, Overtime Announce Collaboration

adidas and Overtime have collaborated to launch an exclusive merchandise collection, branded Don’t Be a Fan Later. This exclusive drop combines adidas' iconic sneaker and sportswear innovations with Overtime’s disruptive approach to youth culture and sports. The collection is designed to empower fans to show their support today for athletes on the rise – because when it comes to game-changing moments, you don’t want to be a fan later.

The campaign highlights three athletes – Four Star WR Winston Watkins Jr. (committed to Ole Miss), Four Star QB Madden Iamleava (committed to Arkansas) and Four Star WR Madden Williams from Overtime’s 7v7 football league OT7.

The collection includes various items and is sold exclusively through adidas and Overtime’s official platforms.

In a nod to the growing intersection of street culture and basketball fandom, the Don’t Be a Fan Later collection embodies the spirit of those who champion the game, its athletes and the moments that define it – before they become legends.

This drop is one of Overtime’s many recent collaborations that include Billionaire Boys Club, BAPE, Market, 7-Eleven and “Spongebob Squarepants,” with more to come. The Brand Liaison represents Overtime for licensing and collaboration opportunities.

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