Latest collaboration reimagines key looks through the lens of music and movement.

License Global

June 2, 2022

1 Min Read
adidas Originals and Wales Bonner collection.adidas Originals

Continuing to explore and respond to the sportswear brand’s vast archive, for its fourth season the creative partnership focuses on styles from the 1970s and ’80s. The offering draws on Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, in these decades and pays homage to creative energy and individuality of style.  

This season adidas Originals and Wales Bonner introduce athletic jacquard knitwear and a new ‘70s-inspired take on the classic WB track top and track pants. The color palette features a trio of hues appearing across the offering: primary red, sun yellow and pale pink.  

The footwear offering similarly reimagines adidas styles through Wales Bonner’s distinctive lens, emphasizing soulful and elegant comfort. The collection presents two elevated riffs on the adidas Country silhouette and sees the return of the WB Samba sneaker, a highlight of the inaugural collection – in two bright color updates.  

The adidas Originals by Wales Bonner spring/summer 2022 collection is available globally on June 4 on Confirmed and through select retailers.  

Read more about:

adidas Originalsadidas

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like