Adidas, IVY, Peloton Launch First Collaborative Collection

The collection has 29 pieces of apparel and a footwear option.

License Global

October 22, 2021

1 Min Read

This season, adidas, IVY PARK and Peloton have come together to present a first-time capsule collaborative collection of apparel and footwear. This follows the announcement of Beyoncé’s IVY PARK partnership with Peloton in 2020 that featured a Peloton Artist Series and pro-social initiatives.  

The collection celebrates the joining of music, sport and fashion. Accompanying the inaugural launch of the adidas x IVY PARK x Peloton collection is a campaign that highlights the human body featuring several Peloton’s Instructors, who bring the collection to life.  

Like previous adidas x IVY PARK collections, this exclusive capsule collection adopts a neon pop of color that is grounded in black and olive palettes. The apparel and footwear offering features new and signature style updates inspired by the Peloton brand. The collection was created for layering looks – from bike shorts and tights with matching bra to looser shorts and tees that layer over to complete the look. Each piece has been designed for activewear, yet maintains a heightened level of comfort, with both a cropped hoodie and long windbreaker purposefully crafted to be worn before and after a workout. Sizes run from XXS to 3XL and include unisex items. 

The adidas x IVY PARK x Peloton collection launches globally on Nov. 10 and is available online at, and select adidas stores worldwide. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like