October 22, 2021
This season, adidas, IVY PARK and Peloton have come together to present a first-time capsule collaborative collection of apparel and footwear. This follows the announcement of Beyoncé’s IVY PARK partnership with Peloton in 2020 that featured a Peloton Artist Series and pro-social initiatives.
The collection celebrates the joining of music, sport and fashion. Accompanying the inaugural launch of the adidas x IVY PARK x Peloton collection is a campaign that highlights the human body featuring several Peloton’s Instructors, who bring the collection to life.
Like previous adidas x IVY PARK collections, this exclusive capsule collection adopts a neon pop of color that is grounded in black and olive palettes. The apparel and footwear offering features new and signature style updates inspired by the Peloton brand. The collection was created for layering looks – from bike shorts and tights with matching bra to looser shorts and tees that layer over to complete the look. Each piece has been designed for activewear, yet maintains a heightened level of comfort, with both a cropped hoodie and long windbreaker purposefully crafted to be worn before and after a workout. Sizes run from XXS to 3XL and include unisex items.
The adidas x IVY PARK x Peloton collection launches globally on Nov. 10 and is available online at Adidas.com, Apparel.onepeloton.com and select adidas stores worldwide.
Read more about:adidas
About the Author(s)
You May Also Like