adidas Drops Kanye West Partnership

Kanye West’s line with adidas, Yeezy, is officially a collaboration of the past.
License Global

October 25, 2022

adidas logo.
adidas logo.adidas

On Oct. 25,

adidas

announced it would terminate its partnership with Kanye West, effective immediately, after West made headlines for his antisemitic remarks.  

“adidas does not tolerate antisemitism and any other sort of hate speech,”

adidas said in a statement.

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness. After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy-branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.” 

In the statement, adidas revealed that the move is expected to have a short-term negative impact of up to €250 million ($248,925) on the company’s net income in 2022 given the high seasonality of the fourth quarter.  

Other companies working with West have also cut ties with the rapper. Talent agency,

CAA, dropped West this past month after a slew of controversy, and a completed documentary about West in collaboration with film and TV studio, MRC, has been shelved. Fashion house, Balenciaga, has also distanced itself from West after years of collaboration. 

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the now-terminated partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on Nov. 9. 

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