Adidas Announces Trae Young Collection

This is the first signature basketball shoe and apparel collection for the Atlanta Hawks’ player.
License Global

September 30, 2021

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Atlanta Hawks point guard Trae Young and adidas have announced the Trae Young 1, the basketball player’s first signature basketball shoe and apparel collection.  

During the 2021 post-season, Young broke records and dominated Atlanta Hawks’ games. During that playoff run, he became the first player in league history with a 45-point, 10-assist game in the Conference Finals.  

“Trae embodies the mentality of limitless potential – unafraid to let anything get in the way of his ambition, he pushes boundaries, proves critics wrong and creates new space for himself and the game,” says Eric Wise, basketball general manager, adidas. 

The. company says the Trae Young 1 was designed to support his multi-directional playing style and the ways he moves on the court. Pulling inspiration from the laceless N3XT L3V3L silhouette Young wore in his first NBA season, the shoes have a half-bootie construction paired with laces for extra support, BOOST cushioning in the heel for comfort and a LIGHTSTRIKE midsole

for lightweight responsiveness. 

“Adidas and I worked very closely on my first signature shoe and I’m hyped to finally let fans get a hold of them,” says Young. “When you’re wearing these, you’re repping that ice-cold mentality and the entire city of Atlanta.” 

The Trae Young 1 will be available initially in five colorways at  

Adidas.com/trae_young

 and additional retailers including Foot Locker, Dick’s Sporting Goods, Champs Sports, Finish Line and Hibbett.   

“This moment is really special as it’s a reminder to the next generation of hoopers that through hard work and focus you can achieve your dreams,” says Young. 

The launch will also include three signature apparel items. Outfitted with Young’s signature logo and cutlines that mirror the Trae Young 1 footwear; the collection includes a quarter-zip pullover, pants and shorts and will be available on Oct. 1. 

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