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May 11, 2023
More items have been added to the collaboration between adidas and Japanese fashion designer, Yohji Yamamoto this season via Y-3. The two have teamed up to release gear for running for the first time. Conceptualized as an ongoing series of launches is Y-3’s entrance into performance running gear.
“The sports world and its technology seek for necessity, practicality or functionality while fashion is seeking the opposite,” says Yamamoto. “Y-3 is a strong examination of the blend of sport and style and the tension caused by mixing tradition with all that is modern.”
Continuing their exploration of performance athletic wear and design, adidas and Yamamoto begin with an Adizero capsule that subverts functional gear. A new take on performance footwear, apparel and accessories, each piece in the staggered capsule collection is a one-to-one reimagination of adidas running products, reborn through Yamamoto’s perspective.
The first running footwear selection features four unique silhouettes – the Y-3 BOSTON 11, the Y-3 TAKUMI SEN 9, the Y-3 ULTRABOOST LIGHT and the Y-3 RUNNER 4D FWD – each with brushstroke Three Stripes and Yohji Yamamoto signature details.
Accompanying the collection’s launch is a set of visuals shot across upstate and urban New York.
Arriving on May 12, the inaugural Y-3 Adizero Running footwear collection is available globally at Adidas.com/y-3, on CONFIRMED, in-store and through select retailers.
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