Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 16, 2022
Authentic Brands Group (ABG) has announced its agreement on a recommended acquisition of Ted Baker, a British lifestyle company.
Ted Baker’s offerings include apparel, accessories, footwear, fragrance and home, with distribution across five continents. Ted Baker has 370 stores and concessions in the U.K., Europe, North America, Middle East, Africa, Asia and Australasia.
“Ted Baker is a highly regarded, uniquely British brand whose strong fashion credibility resonates with consumers around the world,” says Jamie Salter, founder, chairman and chief executive officer, ABG. “We are excited to build on the brand’s global foundation through a business model focused on licensing, wholesale, retail, digital and strategic marketing partnerships. Under ABG’s ownership, we believe that Ted Baker is poised for continued growth and success.”
For more than a decade, ABG has sought to elevate the long-term value of its global portfolio by connecting strong brands with leading licensees and a network of partners, as evidenced with the acquisitions of Reebok and David Beckham earlier this year.
After completion of the acquisition, ABG intends to separate the Ted Baker business into an intellectual property holding company which would remain controlled by ABG to own and manage the worldwide licensing operations of the Ted Baker brand and be responsible for its global marketing strategy. One or more operating companies would manage the physical retail, e-commerce and wholesale operations of the Ted Baker business.
Read more about:Authentic Brands Group
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024