ABG Announces Recommended Acquisition of Ted Baker

Deal will allow ABG to separate Ted Baker into intellectual property holding company.

License Global

August 16, 2022

1 Min Read
Authentic Brands Group logo.
Authentic Brands Group logo.Authentic Brands Group

Authentic Brands Group (ABG) has announced its agreement on a recommended acquisition of Ted Baker, a British lifestyle company. 

Ted Baker’s offerings include apparel, accessories, footwear, fragrance and home, with distribution across five continents. Ted Baker has 370 stores and concessions in the U.K., Europe, North America, Middle East, Africa, Asia and Australasia.  

“Ted Baker is a highly regarded, uniquely British brand whose strong fashion credibility resonates with consumers around the world,” says Jamie Salter, founder, chairman and chief executive officer, ABG. “We are excited to build on the brand’s global foundation through a business model focused on licensing, wholesale, retail, digital and strategic marketing partnerships. Under ABG’s ownership, we believe that Ted Baker is poised for continued growth and success.” 

For more than a decade, ABG has sought to elevate the long-term value of its global portfolio by connecting strong brands with leading licensees and a network of partners, as evidenced with the acquisitions of Reebok and David Beckham earlier this year. 

After completion of the acquisition, ABG intends to separate the Ted Baker business into an intellectual property holding company which would remain controlled by ABG to own and manage the worldwide licensing operations of the Ted Baker brand and be responsible for its global marketing strategy. One or more operating companies would manage the physical retail, e-commerce and wholesale operations of the Ted Baker business. 

Related:Authentic Brands Group Announces Partnership With Groupe Lemur for Izod in U.S. and Canada


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