"We are stoked to roll into Brainfreeze SZN with Joe Freshgoods – one of the coolest collabs in 7-Eleven history," says Marissa Jarratt, senior vice president and chief marketing officer, 7-Eleven. "We especially wanted to ramp up the summer fun factor this year after missing out in 2020, and skater fans can count on 7-Eleven's 24/7 convenience to keep them fueled whether they're mastering a new trick, skating around town or watching pros catch some air at the skate park."
The first set of merch drops May 13 at 7:11 p.m. ET, kicking off “Brainfreeze SZN,” celebrating all things summer, Slurpee, skating and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27, also going live at 7:11 p.m. ET.
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