November 10, 2021
2Brothers, an Italian company producing and distributing children’s apparel guided by Vincenzo Totaro and Serena Fiume, and women’s apparel brand Fracomina, have announced a worldwide license agreement for production and distribution of collections for girls.
The new license agreement will start with fall/winter ‘22 collections, which will be presented next January during an event in Milan.
“We are so enthusiastic for this new collaboration; Fracomina will have a very important position in our brands portfolio, thanks to its fashion and contemporary identity,” says Vincenzo Totaro and Serena Fiume, general manager and chief executive officer, 2Brothers. “This license agreement will allow us to express our competence and know-how in the kids’ wear industry, together with a brand that is a strong point of reference.”
The Fracomina Mini collection is an expression of the brand, a mix between the joy and dynamism of the youngest girls and the romantic looks of teenagers. Focus will be dedicated to comfort, versatility, irony and originality.
“This license agreement is part of a strategy which sees our company focused in building an important brand extension plan, during last year we reached a level of brand awareness which motivates us to expand to new segments, by activating new strategies according to the DNA of the brand,” says Marcello Tortora, chief of marketing, P.F.C.M.N.A. S.p.A, an Italian textile company that worked on the deal.
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