10 Mins with... Ecoalf10 Mins with... Ecoalf
Ahead of Brand Licensing Europe, License Global sat down with Ecoalf, who is participating in the BLE Sustainability Activation in partnership with Products of Change.
November 16, 2021
Tell us about Ecoalf – who are you and what you do?
Ecoalf was born in 2009; both the name and concept of the brand came after the birth of my two sons: Alfredo and Alvaro. I wanted to create a truly sustainable fashion brand and I believed the most sustainable thing to do was to stop using natural resources in a careless way to protect them for the next generation. Since then, our mission has been to make a new generation of recycled products with the same quality and design as the best non recycled.
Can you tell us more about what recycled materials you use and how many tons of waste have you turned into fashion garments?
We have developed more than 450 recycled fabrics, recycling over 250 million plastic bottles, 80 tons of discarded fishing nets, used tires, thousands of tons of post-industrial cotton and wool, saving over 63 million liters of water in our last recycled cotton collection.
Why is it important for the fashion industry to become more sustainable? What steps need to be taken?
Our planet is shaking, and we need to act. It is time to take responsibility. We believe we have a mission that goes beyond just business. Fashion is one of the largest consumer goods industries in the world and one of the most polluting. I believe the time when fashion was just about looking good is over. More than ever, it has to be about doing what is right and feeling good about it.
What are you hoping to get from being involved in the Sustainability Activation at BLE?
We would like to share the impact that the fashion industry has and offer the opportunity to be part of the solution.By using materials such as recycled cotton, we can save 32,310 liters of water per kilogram of material. With recycled polyester, we can reduce CO2 eq emissions by 61.6% per kilogram of material. The industry needs to shift to a point in which we balance our needs with those of the planet.
What’s the one message you'd like the licensing industry to take away from visiting BLE?
You don’t have to choose between quality products and recycled products, you can create the same quality products but with a much lower impact behind them. The organizations you decide to do business with are the future you’re creating for the planet.
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