Zag has appointed a team of seasoned executives to expand the company’s licensing and merchandising business. Kirk Bloomgarden will serve as head of consumer products. Rebekah Belzer joins as senior director, licensing and merchandising, N.A. Eva Rodriguez will serve as director, Latin American licensing.

“We are very proud to expand our licensing and merchandising department with such talented and respected people in our industry,” says Julian Zag, executive vice president, global operations, Zag. “Working with such accomplished executives on the strategy for all our brands is an essential step toward our growth, and our main goal – giving to kids and families all around the world a maximal experience with their favorite heroes.”

Bloomgarden is a global consumer products industry veteran, working in senior management roles in both Europe and the U.S. He has held leadership roles in both boutique and multi-national companies serving as chief executive officer of CPLG in London, Europe’s largest licensing agency, and senior vice president at Twentieth Century Fox.

Belzer will oversee the licensing and brand-building efforts for North America. She boasts 20 years of retail and consumer products experience and has managed sales and licensing for brands such as “Power Rangers,” Paul Frank, Pantone, “MasterChef Junior” and Dwell Magazine. Belzer spent her early career at globally recognized studios including Disney. She has also worked at Brand Central managing numerous lifestyle, fashion and celebrity brands.

Rodriguez most recently worked at Twentieth Century Fox, managing the Latin American consumer products portfolio for major brands such as “The Simpsons,” “Ice Age” and “Rio” across all categories. In this capacity, she worked with licensing agents on the ground to ensure brand integrity and to expand the consumer products’ program across the region.

The team will lead the development and execution of the worldwide consumer products strategy for all of the properties under the Zag Heroez label, an umbrella brand franchise that brings together the superheroes from Zag’s animated properties.