Cindy Elfenbein will work to create new business opportunities as well as new partnerships and promotions between the company’s licensees and retailers.
NORTH AMERICA–ZAG has appointed Cindy Elfenbein to serve as the company’s vice president of retail business development.
In her new role, Elfenbein will work to develop new business opportunities with key retailers. She will also aim to create unique partnerships and promotions between ZAG’s licensees and retailers.
Prior to joining ZAG, Elfenbein was executive director of retail development at Sanrio. She has also held senior management positions at Sony Pictures Entertainment and Warner Bros. Consumer Products.
In addition, ZAG has also brought on Marlin Prager as chief operating officer and chief finance operator. Prior to joining ZAG, Prager was chief finance officer at Legendary Entertainment. David Ribardo has also joined the company as chief accounting officer.
“We have experienced rapid growth since we globally launched the first season of ‘Miraculous, Tales of Ladybug & Cat Noir,’ now seen in 120 countries worldwide with over 300 licensees on board and growing,” says Jeremy Zag, founder and chief executive officer, ZAG. “With over 200 hours of original content and eight television series in production, including the recent U.S. debut of our new boys’ action/comedy property ‘Zak Storm–Super Pirate,’ it has become exceedingly important to bring additional accomplished executives on board to join our existing leadership team. Marlin, Cindy and David are highly-skilled and experienced professionals who will help lead ZAG through the next phase of growth, allowing the company to achieve its full potential.”