Based in the U.S., Schram will helm the strategic planning, development and execution of partnerships for global and regional promotions and sponsorships for ZAG’s portfolio of brands. She will be tasked with expanding current partnerships and leveraging key initiatives to create opportunities across partner promotional campaigns. Schram will work closely alongside Kirk Bloomgarden, senior vice president, global licensing, ZAG and his growing team of licensing and retail executives.
During her 8-year
Luna will be based in Mexico City, overseeing retail across Mexico and Central America territories. She will work in partnership with local agents to develop and implement a retail strategy that will increase market share visibility and shelf space for the company’s brands and establish cross-campaigns with all partners in the region.
Prior to joining ZAG, Luna spent five years with MTV Networks, Viacom. In her most recent role with the company, she served as franchise manager for Mexico and Latin America, consumer products, responsible for the planning, development and execution of all marketing strategies related to Viacom franchises. She also served a 4-year term with the company as the retail manager for Mexico, responsible for establishing a strategy to increase Nickelodeon consumer products footprint at point of sale. Prior, Luna worked for Spin Master Mexico as brand manager categories: boys and girls.
“Hyde and Betsabe are joining ZAG at a significant time of growth at the company,” says Julian Zag, executive vice president, global operations, ZAG. “Both of these executives bring a wealth of industry experience and skills that will be invaluable as we prepare for the upcoming release of our movie, ‘Ladybug and Cat Noir The Awakening’ premiering starting holiday 2021, season four of the series just starting to roll out around the world and the upcoming launch of ‘Ghostforce.’”
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