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ZAG Appoints VP, Global Promotions and Retail and Licensing Director, Mexico and Central America

Hyde Schram and Betsabe Luna have joined the ZAG team.

Independent animation studio ZAG America continues to build its consumer products team with two new appointees. Hyde Schram, an alum of ViacomCBS and The Walt Disney Company, is ZAG’s first vice president, global promotions and Betsabe Luna is retail and licensing director, Mexico and Central America. Schram will report directly to Julian Zag, executive vice president, global operations, and Luna will report to the recently appointed vice president, consumer products, Latin America, Angela Cortez.

Based in the U.S., Schram will helm the strategic planning, development and execution of partnerships for global and regional promotions and sponsorships for ZAG’s portfolio of brands. She will be tasked with expanding current partnerships and leveraging key initiatives to create opportunities across partner promotional campaigns. Schram will work closely alongside Kirk Bloomgarden, senior vice president, global licensing, ZAG and his growing team of licensing and retail executives.

During her 8-year tenure at ViacomCBS, serving most recently as vice president, worldwide promotions, sponsorships and licensing, Schram secured multimillion-dollar promotional programs and built relationships with global brands such as Ferrero, Burger King, Kellogg’s, Danone, Zaini Confections, CPW and Unilever. She joined ViacomCBS following a career at The Walt Disney Company, where she served as executive director, global promotions and sponsorships, securing promotional opportunities for Disney, Pixar and Touchstone theatrical/DVD releases and premiere events. Schram currently serves on the Board of Directors for the Generation Genius Foundation, a non-profit dedicated to inspiring kids in STEM.

Luna will be based in Mexico City, overseeing retail across Mexico and Central America territories. She will work in partnership with local agents to develop and implement a retail strategy that will increase market share visibility and shelf space for the company’s brands and establish cross-campaigns with all partners in the region.

Prior to joining ZAG, Luna spent five years with MTV Networks, Viacom. In her most recent role with the company, she served as franchise manager for Mexico and Latin America, consumer products, responsible for the planning, development and execution of all marketing strategies related to Viacom franchises. She also served a 4-year term with the company as the retail manager for Mexico, responsible for establishing a strategy to increase Nickelodeon consumer products footprint at point of sale. Prior, Luna worked for Spin Master Mexico as brand manager categories: boys and girls.

“Hyde and Betsabe are joining ZAG at a significant time of growth at the company,” says Julian Zag, executive vice president, global operations, ZAG. “Both of these executives bring a wealth of industry experience and skills that will be invaluable as we prepare for the upcoming release of our movie, ‘Ladybug and Cat Noir The Awakening’ premiering starting holiday 2021, season four of the series just starting to roll out around the world and the upcoming launch of ‘Ghostforce.’”

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