The Wish Factory has appointed Joel Naftelberg as the director of marketing. 

With more than 12 years of marketing and communications experience, Naftelberg joins The Wish Factory from Associated Media International.

“We are excited to have Joel join The Wish Factory team,” says Scott Bachrach, president, The Wish Factory. “His history of success with corporate and entertainment industry clientele is a great asset to the company. We look forward to working with Joel on many upcoming projects for our licensing, entertainment and consumer product brands.”