WildBrain Expands Senior Team

WildBrain has appointed Will Mahmood to the newly created position of head of strategy.

April 6, 2018

WildBrain Expands Senior Team

In his new position, Mahmood will focus on helping WildBrain’s content partners exploit the expanding volume of digital viewing data available to the business as well as work on key projects supporting department heads with strategy development.

Before joining WildBrain, Mahmood previously established the insight team at Little Dot Studios (All3Media). He also developed digital insights for production companies, properties and broadcasters including “Peppa Pig,” “Octonauts,” Warner Bros. Kids, Turner, Channel 4 and ITV. Prior to Little Dot Studios, he worked at Beamly (formerly Zeebox).

“Will is a highly experienced and respected addition to our team and his appointment underscores our growing capabilities in the kids’ digital space,” says John Robson, managing director, WildBrain. “His expertise, contacts and strategic understanding of the business give us a real edge as we look to implement our ambitious



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