WildBrain CPLG is expanding its commercial sales department in Germany with two new hires. Sarah Rosenstock has been named commercial director and Lisa Gruczek is now senior sales manager.

“With many years of experience in brand licensing between them, Sarah and Lisa are the ideal candidates to augment our commercial sales team in Germany,” says Sibylle Gondolf, managing director, WildBrain CPLG Germany, Austria and Switzerland. “The pair bring a wealth of expertise as well as exciting new ideas, and I’m confident they will both play a crucial role in driving forward the success of our growing brand portfolio in the region.”

Sarah Rosenstock returns to WildBrain CPLG from the in-house licensing agency of Hubert Burda Media KG where she held the position of head of brand cooperations and led the brand licensing sales division. Prior to this, Rosenstock held roles at ProSiebenSat.1's SevenOne AdFactory, Burda Intermedia Publishing and also at WildBrain CPLG. In her new role at WildBrain CPLG, Rosenstock will be responsible for driving the company’s activity and strategy in the German market across its portfolio of brands. She reports into Sibylle Gondolf, managing director, WildBrain CPLG Germany, Austria and Switzerland.

Lisa Gruczek joins WildBrain CPLG following a six-year tenure at Hubert Burda Media KG, where she helped build the brand licensing division for an array of publishing, lifestyle, design and celebrity brands. Prior to that, Gruczek held roles at Alex Springer AG and Colosseum Music Entertainment. At WildBrain CPLG she will report into Sarah Rosenstock and support the commercial sales team, with a focus on the apparel and accessories, toys and games, publishing and beauty categories.