The Pennsylvania-based Wicked Cool Toys has announced that Jeremy Padawer is joining Michael Rinzler as partner and co-president of the company.

With more than 15 years of experience in the toy industry, Padawer joins Wicked Cool from Jakks Pacific, where he served as executive vice president of marketing and new business development. Prior to that Padawer also worked at Mattel.

"Wicked Cool is off to an amazing start. We have licensing deals with WWE, Teenage Mutant Ninja Turtles and Wiggles, as well as Scanimalz, a mobile-connected plush brand. With Jeremy as a partner, I am confident that the company will experience a meaningful influx of additional energy, momentum and new business,” says Michael Rinzler. “We are excited to build Wicked Cool Toys together with innovative products and great licenses. While building the company, a key goal is to develop an environment where people love to come to work. In May, Jeremy will be opening our LA office, where we can be closer to the epicenter of the toy and licensing business.”