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WBCP Promotes Global Toys Exec

WBCP Promotes Global Toys Exec
Warner Bros. Consumer Products has promoted Julian Montoya to the position of senior vice president of global toys.

Warner Bros. Consumer Products has promoted Julian Montoya to the position of senior vice president of global toys.

In his new role, Montoya will develop and direct global sales and licensing strategies that aid in long-term revenue growth and build key brands such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera.

Previously, Montoya served as vice president of global toys for WBCP and was responsible for the business development initiatives to maximize revenue, retail presence and market share for the company’s portfolio.

Before joining the company in 2000 as director, business development, Latin America, Montoya held a variety of leadership positions with Lucas Licensing, Twentieth Century Fox Home Entertainment International and Warner Home Video.

“Julian’s strategic approach, strong industry relationships and consumer-centric mindset has been instrumental in bringing best-in-class toys and games to the market for more than 15 years,” says Pam Lifford, president, WBCP. "Toys will always be a driving category for our business and I look forward to continue working alongside Julian and his team as we identify new and emerging partners and products.” 

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