WB Interactive Gets New GM

David Haddad has been promoted to executive vice president and general manager of Warner Bros. Interactive Entertainment.

April 6, 2018

WB Interactive Gets New GM

He will oversee all aspects of WBIE including publishing, operations, sales, marketing, digital/mobile games, business development and game production.

“WBIE has grown into a top games publisher by creating acclaimed hit franchises, and we are confident David is the leader to continue our path to success,” says Diane Nelson, president, DC Entertainment, and president and chief content officer, WBIE. “Working with the already strong team in place, David will be overseeing the day-to-day operations of WBIE and taking strategic advantage of all opportunities to maximize our leading game franchises and strong development capabilities.”

Haddad most recently served as executive vice president for publishing operations at Warner Bros. Interactive Entertainment. With over 25 years of online, entertainment and games experience, he previously served as chief executive officer of

Activision/Blizzard’s “Guitar Hero” business and has held leadership roles at Sierra Online, Mattel and The Walt Disney Company.

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