Barbara Pavone, senior vice president, joint marketing, Warner Bros. Entertainment Italia, has announced the reorganization of the marketing department, effective May 1.

Arturo De Simone has been promoted to executive marketing director, theatrical, digital and games. De Simone will be responsible for all theatrical marketing, both for international and local productions, as well as digital home video and games.

Andrea Vidoni has been promoted to executive marketing director, television, franchise and physical home video, to guide the company’s portfolio of brands in an increasingly integrated way.

Both De Simone and Vidoni, together with Riccardo Tinnirello, publicity director, Pavone and their respective teams, will take on the challenges on digital transformation and new technologies.