VIZ Media has named Brad Woods as its chief marketing officer.

A seasoned entertainment executive, Woods will be working to expand the Viz Media brand globally and will be responsible for omni-channel marketing for titles across all company imprints. 

Woods joins Viz Media from DreamWorks Animation, where he served as senior vice president leading the domestic consumer products and retail business development divisions, working on breakthrough marketing programs for properties including Madagascar, Kung Fu Panda and How To Train Your Dragon. He has also held senior positions at Mattel and Warner Bros. Entertainment. 

“Our dynamic catalog of titles across the print, digital, broadcast and mobile arenas will allow us to reinvent how consumers discover, enjoy and interact with our properties on a truly global level," says Woods.