VIMN South Names New GM

VIMN South has appointed Andrea Castellari senior vice president and general manager of Viacom International Media Networks Italy, Middle East and Turkey.

In his new role, Castellari is responsible for the strategic direction and overall management of VIMN’s Italian, Middle Eastern and Turkish operations including all linear and digital operations for VIMN brands, commercial partnerships, program sales, consumer products and other ancillary businesses. ?

Castellari joins VIMN from Discovery Italia where he was senior vice president of commercial and business operations, South. He has previously worked for a wide range of media organizations including Mondadori, Hachette, Turner Broadcasting Systems and Sky Italia.