In his new role, Armstrong is responsible for identifying new market opportunities to launch BET, Paramount and Spike, in addition to overseeing the strategy, branding and operations of those launches. His initial remit includes the creation and distribution of Spike internationally, which will launch free-to-air in early 2015, replacing VIVA on Freeview.
Prior to his role at VIMN, Armstrong was senior vice president and general manager of BET International since May 2006 where oversaw the strategy, launch, programming, marketing, advertising and operations of BET in international markets such as the U.K. and Africa. He transferred over to VIMN in 2011 and launched the Paramount Channel internationally, which is now distributed in 28 countries across 45 million households. Armstrong's career with Viacom began in 1998 at MTV Networks.
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