VIMN Promotes Brand Development EVP

Viacom International Media Networks has promoted Michael Armstrong to executive vice president and general manager of international brand development.   

April 6, 2018

VIMN Promotes Brand Development EVP

In his new role, Armstrong is responsible for identifying new market opportunities to launch BET, Paramount and Spike, in addition to overseeing the strategy, branding and operations of those launches. His initial remit includes the creation and distribution of Spike internationally, which will launch free-to-air in early 2015, replacing VIVA on Freeview.  

Prior to his role at VIMN, Armstrong was senior vice president and general manager of BET International since May 2006 where oversaw the strategy, launch, programming, marketing, advertising and operations of BET in international markets such as the U.K. and Africa. He transferred over to VIMN in 2011 and launched the Paramount Channel internationally, which is now distributed in 28 countries across 45 million households. Armstrong's career with Viacom began in 1998 at MTV Networks.


has had a long, impactful tenure with Viacom, both in the U.S. and at international, spanning key lines of business including affiliate, advertising and now network development,” says Robert Bakish, president and chief executive officer, VIMN. “This promotion recognizes the significant value that Michael’s leadership has delivered for the company.”   

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.