Viacom International Media Networks has appointed Vincent Sourdeau as vice president of kids and family brands in South Europe, the Middle East and Africa.

In his new role, Sourdeau will oversee everything relating to VIMN’s kids and family brands including creative, programming, digital, program sales and consumer products for Cartoon Network, Cartoonito and Boing. He will also be responsible for ensuring that all strategies align with Nickelodeon’s overall brand strategy.

Prior to joining VIMN South, Sourdeau was kids content director at Cartoon Network.