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VIMN Americas Names New Exec

Cristian Cabero has been named senior vice president of consumer products and location-based experiences at VIMN Americas.

Cabero and his team will work to identify potential partners and negotiate licensing deals to develop Nick-branded experiences, primarily focused on entertainment centers and live stage productions in the region.

He will report to Gerald Raines, senior vice president, global location-based experiences. He will also continue to report to Pierluigi Gazzolo, president, and Mark Kingston, senior vice president, international, Viacom Nickelodeon Consumer Products.

“Licensing is an extremely important part of Viacom’s business,” says Raines. “Whether that is through our consumer products, live events, hotels and theme parks, we want to bring audiences closer to our characters and stories. I am thrilled to have Cristian and his team on-board to assist in expanding location-based experiences in the Americas.”

Before coming to Viacom, Cabero’s professional experience included more than 10 years at The Walt Disney Company in Mexico and a post at Canal 13 in Chile.

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